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// CASE STUDY — QS-AUT
QS-AUT · PRODUCTION AUTOMATION
SHIPPED

AI Production System

Ethical AI-assisted design automation and atomic design systems, built to take repetitive production work off the team's plate.
CLIENT
QS Quacquarelli Symonds
ROLE
Design Studio Manager
TIMEFRAME
Ongoing
SCOPE
Studio-wide, all outputs
// The Brief

Too much of the team's time was going to work that shouldn't need a designer.

Resizing, reformatting, template variants, repetitive production passes — the kind of work that eats a designer's week without using their judgment. The brief was to introduce AI-assisted automation responsibly — reducing that load without cutting corners on brand quality or creative control.

// The Approach

What actually changed

01
Piloted ethical AI-based design automation
Introduced AI tooling into the production pipeline with clear boundaries on where it assists versus where human judgment stays in control.
02
Built template systems to absorb repetitive tasks
Standardised the variants and formats that ate the most time, so the team's hours went to work that actually needed a designer.
03
Implemented atomic and modular design systems
Applied across all digital and print outputs, improving version control and cutting cross-regional feedback loops.
// The Result
−30%
PRODUCTION TIMELINES
Alongside a 25% reduction in repetitive tasks and a 40% reduction in cross-regional feedback loops, with version control improved through ClickUp and Agile workflows.
REPETITIVE TASKS CUT
−25%
FEEDBACK LOOPS CUT
−40%
TIMELINES CUT
−30%