QS APAC Summit — Izam Buhan

// The Brief

One flagship event, growing every year — without the team growing with it.

The QS APAC Summit is QS's largest single brand and revenue event — sponsorship assets, delegate experience, and on-site brand systems, run across 13+ annual global summits. The challenge wasn't creative quality on its own; it was keeping quality consistent as the event's scale, sponsor complexity and revenue expectations grew year over year, without a proportional increase in headcount or budget.

// The Approach

What actually changed

Built reusable sponsorship & delegate asset systems

So each summit stopped starting from zero — templated sponsorship decks, delegate collateral and on-site brand kits that could be adapted per market instead of rebuilt.

Directed strategy across distributed teams

Coordinated creative execution across APAC, EMEA and Latin America from a single, consistent brand system rather than region-by-region interpretation.

Owned stakeholder translation

Turned complex, sometimes conflicting sponsor briefs into clear creative direction the production team could actually execute against.

// The Result

£2M+

SPONSORSHIP & DELEGATE REVENUE, 2025

Scaled from £429K in 2019 to £2M+ in 2025 — while event complexity grew, not the other way around.

SUMMITS RUN ANNUALLY

13+

REGIONS COORDINATED

3 continents

REVENUE GROWTH

4.6x