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// CASE STUDY — QS-RBR
QS-RBR · GLOBAL BRAND ROLLOUT
LIVE

Global Rebrand

Rolling a new brand system across every regional touchpoint, without losing consistency along the way.
CLIENT
QS Quacquarelli Symonds
ROLE
Brand Strategy & Rollout Lead
TIMEFRAME
Ongoing
SCOPE
Global — all regions
// The Brief

One brand, every channel, every region — at the same time.

A global rebrand only works if it lands consistently everywhere at once — digital, print and live events, across teams in different countries who don't share a working language or a single production pipeline. The brief was to roll a new brand system out without regional teams quietly reinterpreting it along the way, and without the rollout stalling the business it was meant to support.

// The Approach

What actually changed

01
Led strategy and rollout across every region
Directed the brand system's translation into APAC, EMEA and Latin America — not a single global template applied uniformly, but a system flexible enough to hold up locally.
02
Championed quality assurance across every region's output
Reviewed creative output against brand standards and strategic goals before it shipped — the check that keeps a rebrand from drifting six months in.
// The Result
+40%
ENGAGEMENT ACROSS DIGITAL CHANNELS
Alongside 29K+ new social followers and 20% sales growth tied directly to the rebrand launch window.
NEW FOLLOWERS
29K+
SALES GROWTH
+20%
REGIONS ALIGNED
3 continents