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// CASE STUDY — ZLR-14
ZLR-14 · CREATIVE FUNCTION BUILD-OUT
SHIPPED

ZALORA Launch

Building the creative function from scratch during Southeast Asia's leading fashion e-commerce platform's high-growth launch phase.
CLIENT
ZALORA (Rocket Internet GmbH)
ROLE
Head of Creative
TIMEFRAME
2012 – 2014
SCOPE
Southeast Asia
// The Brief

No creative function existed yet — and the market wasn't going to wait.

ZALORA was scaling fast across Southeast Asia with no established creative studio to support it. The brief was to stand up the entire creative function from zero — identity, production and channel strategy — while the business itself was still moving at launch-phase speed, with no room for the studio to slow that down.

// The Approach

What actually changed

01
Directed brand identity for rapid market expansion
Built a visual system flexible enough to support new markets opening in quick succession, without a redesign each time.
02
Led end-to-end creative production
Website, social, SEO/PPC campaigns and on-site visuals — one team covering every digital and print channel the launch needed.
03
Built reusable templates and asset libraries from day one
Rather than treating systemization as a later clean-up job, the reusable structure was there from the studio's first campaign.
// The Result
+35%
PRODUCTION EFFICIENCY
Faster campaign rollout across web, social, SEO/PPC and on-site — a studio built to scale with the business, not fall behind it.